Director of Marketing
Solutions from Restaurant Technologies (RT) allow commercial kitchens to operate safer, smarter and more sustainably. The Director of Marketing will lead a team of marketers that keep pace with industry trends, market dynamics, competitors, and corporate strategies to align effort across the organization and profitably attract customers - adding to the over 35,000 restaurants already utilizing RT’s products and services. As Director of Marketing you and your team will work cross-functionally to define attractive markets, develop compelling messaging, form strategies with channel partners and identify opportunities for organic and inorganic growth.
Primary Job Accountabilities:
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Lead a team of passionate, driven marketers to deliver customer-first and innovative marketing, including implementation excellence and experimentation, as well as collaborating with cross-functional teams
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Maintain deep understanding of market trends, customer personas, and unmet market needs
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Identify attractive market segments and define unique characteristics of each
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Develop messaging framework to position RT solutions vs competitors and increase lead conversion rates with an initial focus on driving growth in National Accounts (large national restaurant chains).
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Strategically align marketing, sales, and product functions effort in audience-centric manner
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Recommend optimal communication channels to reach targeted segments (Strategic Accounts, National Accounts, Independents, and Food Service Providers)
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Identify adjacent markets and perform product/competency gap analysis
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Set Marketing Promotion Calendar and develop compelling campaigns that deliver growth
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Track market share growth and other key performance indicators by product, segment, and geography
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Understand competitive landscape and adapt planning accordingly
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Form strategies working with Group Purchasing Organizations (GPOs) and Equipment Manufacturers (OEMs) and cultivate channel partnerships
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Strategically partner with third party agencies to develop compelling content and needle-moving strategies
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Set annual marketing budget and track return on investments
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Cultivate a team culture that promotes personal development and exemplifies the 5Cs (Customer, Character, Commitment, Courage, and Community)
Minimum Qualifications:
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Bachelor's degree in business or marketing
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Proven track record achieving sales growth in targeted segments
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B2B marketing experience
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Proven success in making data-driven decisions to deliver business results
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Marketing organization leadership experience
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Team player with excellent interpersonal and collaboration skills
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The ability to flex between strategic and tactical activity while navigating ambiguity
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Highly motivated with an entrepreneurial mindset and the ability to work independently
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Strong communication and presentation skills
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Proficient in Microsoft Excel, PowerPoint, SEO & demand generation tools
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Willingness to travel domestically – up to 30% of the time
Preferred Qualifications:
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MBA
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Experience serving customers in commercial kitchens / food service
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Experience with automation and remote monitoring services
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Experience with Salesforce and Pardot
Equal Opportunity Employer
Restaurant Technologies is committed to providing a work environment that is free from discrimination and harassment in any form. It is our policy to comply with all applicable laws that provide equal opportunity in employment for all persons, and to prohibit discrimination in employment.
As a critical part of our culture of respect, we strictly prohibit any discrimination or harassment based on gender, age, race, color, religion, sexual orientation, gender identity, mental or physical disability, ancestry, pregnancy, national origin, and any other status protected by law.
We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
If you need reasonable accommodation for any part of the employment process, please contact us by email at
askHR@rti-inc.com
and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. You may also contact us at 1-888-796-4997 if you wish to speak with a resource regarding a reasonable accommodation request.
Next Steps
Thank you for your interest in a position with Restaurant Technologies. The next step is to submit your application. We look forward to connecting with you! Not ready to apply just yet? Please like us on Facebook or follow us on Twitter and LinkedIn to stay connected!
Who We Are
Restaurant Technologies is the leading provider of highly innovative and value-enhancing bulk cooking oil management services to the food service industry. Our solution is environmentally sound, highly efficient and creates a safer, more productive work environment for restaurant personnel. With over 20,000 existing accounts we are an established, profitable mid -sized company poised for double-digit growth in the coming year. We are headquartered in suburban Minneapolis, Minnesota with a growing number of sites strategically located across the U.S. serving over 42 metropolitan markets.
Our Culture
At Restaurant Technologies, we’ve cultivated an award winning workplace for driven team members who enjoy a fast pace and rapid growth balanced by a flexible and supportive environment. We’ve earned recognition as a “Best Place to Work,” by the Minneapolis/St. Paul Business Journal along with The Minnesota Work Life Champions Award while consistently earning a spot on the list of Minnesota’s Fastest Growing Companies. In addition, we’ve earned numerous awards from our customer base who consider Restaurant Technologies a valued strategic partner.
Our Customers
We serve the leaders in the food service industry which include -McDonald's, Burger King, Jack in the Box, Albertsons, White Castle, KFC, Carrabba's, Applebee's, Chili's, and leading independent restaurants.