Do you have expertise in, and passion for, Marketing? Would you like to apply your expertise to impact the Vaccines Business in a company that follows the science and puts patients first?

At AstraZeneca, we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality.

The Marketing Manager is responsible for the planning, creation and development of promotional materials aligned to marketing strategies and objectives. The production of materials spans both the Healthcare Professional (HCP) and Consumer segments and is an essential contributor to the launch of an exciting new indication. Working across two customer segments requires the effective partnership with: Portfolio peers/teams, Sales, Commercial Operations, and Managed Markets teams. The manager will work closely with the Brand Director and Associate Brand Director to define and facilitate development of the brand’s promotional plan and programs and ensure their consistency with brand strategy.

What you’ll do

• Lead the execution of Direct to Consumer (DTC) and personal/professional promotion for brand

• This position will work closely with the Associate Director and Director to:

  • Support aspects of our messaging and execution to patients and providers through DTC Promotion and Professional Promotion respectively

  • Define and facilitate development of the brand’s promotional plan and programs, and ensure their consistency with brand strategy

  • Pull through the execution of content plans for DTC and Professional Promotion

• Partner with Business Insights and Market Research Team to define success metrics and analyze performance programs

• Collaborate with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials.

• Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objective

Minimum Qualifications

• Bachelor’s Degree required; preferably in Business, Marketing or in the sciences

• 3 years of pharmaceutical or related experience OR 3 years of marketing experience and 1 year in pharmaceutical industry

• Demonstrated ability to lead without authority both internally and externally

• Ability to manage complex projects

• Ability to gauge the feasibility, impact and risks of proposed programs

• Comfort operating in a highly regulated environment and industry

• Budget management experience

• Strong communication and interpersonal skills

Preferred Qualifications

• Advanced Degree in Business, Marketing, or Science

• Pharmaceutical experience in Vaccines

• Promotional material development/management

• Experience in the consumer package good space

• In depth understanding of local healthcare system pricing and reimbursement

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering innovative methods and bringing unexpected teams together. Interested? Come and join our journey.

So, what’s next!

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.

Where can I find out more?

Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/

Follow AstraZeneca on Facebook https://www.facebook.com/AstraZeneca/

Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca/?hl=en